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Client: Pearl Software Philadelphia
based Pearl Software provides employee
Internet monitoring, filtering and control
solutions to companies, schools, libraries
and government agencies. Pearl Software
places companies in control of employee
web browsing, file transfers, news, chat,
e-mail and instant messaging to proactively
address productivity, data security, privacy
compliance and legal liability issues
related to inappropriate use of the Internet.
Challenge: The majority
of Pearl Software’s sales leads are generated
through its Internet site. Hence, they
sought a reputable SEO firm which would
help boost its web traffic and also increase
the quality and quantity of leads coming
through the website. However, there were
so many different SEO vendors out there,
that Pearl Software had to use a multi-level
criteria matrix in evaluating potential
SEO companies. The criteria included
| CRITERIA |
SCORE
(0 TO 5) |
| Process
Knowledge |
5 |
| Professionalism |
5 |
| Use of
Ethical SEO Methods |
5 |
| Company’s
Own Search Engine Ranking |
5 |
| Startup
Costs |
5 |
| Ongoing
Monthly Costs |
5 |
| Press
Release Distribution |
0 |
| Article
Syndication |
0 |
| Link
Exchange Management |
5 |
| Organic
Ranking Management |
5 |
| Pay-per-click
Ranking Management |
5 |
| Years
in Business |
5 |
| Telephone
Follow UP |
3 |
| Email
Follow UP |
5 |
| Location |
1 |
While eBrandz location, telephone follow
up and traditional PR capabilities were
not as attractive/strong as some of their
competitors, on balance, eBrandz far exceeded
all other companies being evaluated based
on overall score vs. cost of services.
Solution:
At the outset of the engagement, eBrandz
scoped the work to be done including time
lines and anticipated results. All work
that was done was clearly communicated
in scheduled reports. Questions by Pearl
Software personnel were promptly addressed.
eBrandz team quickly showed themselves
to be very capable, professional and trustworthy
while developing SEO strategy for Pearl
Software.
Results: Improvements began immediately.
Though traffic reports were provided by
eBrandz, Pearl Software continued to analyze
performance based on its own measurement
tools. The percentage increase in web
traffic due primarily to eBrandz SEO efforts
is shown below:
Based on these outstanding results, Pearl
Software continues to retain eBrandz beyond
its initial scope of work in order to
further optimize its web site as well
as manage its Pay-per-click marketing
efforts.
| Search |
Google |
| E-Communications
Filtering Software |
# 1 |
| Employee
Internet Monitoring |
# 2 |
| Employee
Web Browsing Control |
# 2 |
| Internet
Access Control |
# 2 |
| Terminal
server monitoring system |
# 2 |
| schools
internet monitoring |
# 3 |
| internet
access monitoring |
# 4 |
| Internet
Monitoring |
# 5 |
| Internet
Monitoring Software |
# 5 |
| internet
access control software |
# 6 |
| Web User
Monitoring |
# 6 |
| government
internet monitoring |
# 7 |
| internet
usage monitoring |
# 7 |
| web filtering
software |
# 7 |
| employee
email monitoring |
# 10 |
| web filtering |
# 10 |
| Web Browsing
Control |
# 11 |
| thin
client monitoring software |
# 13 |
| Employee
Internet Management |
# 14 |
| chat
monitoring software |
# 17 |
| Im Management
Software |
# 20 |
| instant
messaging monitoring |
# 24 |
| Internet
Filtering System |
# 30 |
| Search |
MSN |
| E-Communications
Filtering Software |
# 1 |
| Employee
Internet Management |
# 1 |
| Employee
Web Browsing Control |
# 1 |
| government
internet monitoring |
# 1 |
| Internet
Access Control |
# 1 |
| internet
access control software |
# 1 |
| internet
access monitoring |
# 1 |
| Internet
Access Policies |
# 1 |
| Internet
Filtering Software |
# 1 |
| schools
internet monitoring |
# 1 |
| Terminal
server monitoring system |
# 1 |
| internet
usage monitoring |
# 1 |
| Employee
Internet Monitoring |
# 3 |
| Internet
Monitoring |
# 3 |
| Internet
Monitoring Software |
# 3 |
| employee
email monitoring |
# 6 |
| thin
client monitoring software |
# 6 |
| Web Browsing
Control |
# 7 |
| web filtering |
# 12 |
| schools
internet filtering |
# 14 |
| instant
messaging monitoring |
# 15 |
| web filtering
software |
# 15 |
| Internet
Filtering System |
# 16 |
| Search |
YAHOO |
| E-Communications
Filtering Software |
# 1 |
| Employee
Web Browsing Control |
# 1 |
| internet
access control software |
# 1 |
| internet
access monitoring |
# 1 |
| Terminal
server monitoring system |
# 1 |
| internet
usage monitoring |
# 1 |
| chat
monitoring software |
# 2 |
| government
internet monitoring |
# 2 |
| schools
internet monitoring |
# 3 |
| Employee
Internet Monitoring |
# 5 |
| Web User
Monitoring |
# 5 |
| thin
client monitoring software |
# 6 |
| Internet
Access Control |
# 9 |
| web filtering
software |
# 9 |
| Web Browsing
Control |
# 10 |
| Internet
Monitoring |
# 11 |
| employee
email monitoring |
# 12 |
| Employee
Internet Management |
# 12 |
| Internet
Filtering Software |
# 14 |
| laptop
monitoring software |
# 15 |
| Im Management
Software |
# 18 |
| instant
messaging monitoring |
# 20 |
NOTE:
The results might vary based on your area,
ip address, and even personal setting
of your computer. |
Our
Return on Investment (ROI) in terms of revenue vs. what we pay eBrandz
has been 1800%! I calculated it
